National private healthcare provider
Six commercial hires in two months to unlock self-pay growth.
A national private healthcare provider was growing self-pay and insured volume but had no commercial engine behind it. Referrals were arriving through routes nobody owned, and the internal team had no capacity to run two parallel searches.
We built marketing and sales together rather than sequentially: a head of marketing, performance marketing and CRM specialists, a content lead who could write safely inside advertising rules for healthcare, and two patient acquisition and partnerships hires on the sales side.
All six were hired inside two months on a contingency basis, with the commercial team live in time for the provider's highest demand quarter.
“Six hires in two months across two functions we had never staffed before. They understood healthcare marketing rules, which saved us a lot of wasted interviews.”
The team we built
Owning self-pay growth end to end
Paid acquisition plus lifecycle and referral nurture
Writing safely inside healthcare advertising rules
Two commercial hires on the sales side
Questions buyers ask about this build
How fast can a healthcare marketing and sales team be hired?
This national provider made six commercial hires in two months, running marketing and sales searches in parallel rather than sequentially.
What roles does a self-pay growth team need?
A head of marketing, performance marketing and CRM specialists, a content lead who understands healthcare advertising rules, and patient acquisition or partnerships hires on the sales side.
Is healthcare marketing recruitment charged on retainer?
This build ran on contingency with no retainer and no lock-in, which is the default commercial model Scale Health offers.
Growing self-pay or insured volume?
Tell us your growth target and we will map the commercial team, hiring order and timeline, on contingency with no retainer.
20 minutes, no obligation, no retainer.